Walkbase provides industry-leading solutions to help you collect,
measure and analyze your customers’ in-store behavior. Highly
accurate sensor technologies, including Bluetooth and millimeter
wave, capture pathing and dwell time data as well as link ad
impressions to video plays at every screen. Data collected is then
presented on a dashboard in real time and in a meaningful way.
Using the data, you can see whether or not people are stopping to
watch screens, know how ads are influencing future behavior and
provide advertisers with tangible ROI, including closed-loop
attribution when behavioral data is connected to loyalty and
transaction data.
Discover how Walkbase can maximize the impact of your in-store retail media network.
Measure ad impressions and video plays at every screen.
Tailor ad content for higher conversions and a better customer experience.
Create new marketing and advertising audiences based on customer intent data.
As in-store data collection technologies evolve, concerns over consumer privacy only continue to grow. Unlike other sensor technologies that rely on cameras to measure in-store retail media, Walkbase’s millimeter wave sensors have no lens, preventing the collection of any personally identifiable information or biometric data. They act similar to radar, bouncing electromagnetic waves off objects, including people, to anonymously track pathing and dwell time near your retail media screens.
What products are shoppers looking at in your store but ultimately not purchasing? By capturing in-store behavioral data and pairing it with loyalty data at checkout, Walkbase can help you build new customer audiences based on buying intent. These audiences can then be monetized with brands and advertisers looking to reach a specific group — say the 35% of customers who stopped in the cosmetics aisle but didn’t convert — with in-store retail media and Connected TV advertising.
